Lets Review Google Suite for Business

Why we changed to Google Suite for Business

Read the review guide here

https://www.bemedia.com.au/google-suite-for-business/



We love Google's toolkit.

New Websites Now Tax Deductible ATO Says Yes

Tax Write-off For New Website Developments Gets Ok From ATO!

There has never been a better time to request a website build than now. Why? Because the costs associated with a website are tax deductible and the web asset depreciates over time.  Read the first link and get excited to redesign that tired old website and showcase something New Modern and Now. Reference link:  https://www.ato.gov.au/Business/Income-and-deductions-for-business/Deductions/Capital-assets-and-expenses/Claiming-website-costs/ My recommendation (biased):  Website Design + Development - Be Media 100% www.bemedia.com.au/services/websites Local business, Ecommerce store design or something more customised to your business you can speak to someone that knows what will work best for your business. 

Website Development & Design Process

The process taken follows this path:

1. Discovery & Scope of works
2. Market Research - what else is out there and what competitors are doing
3. Framework and codebase config
4. website themed and pages built out
5. First check in for approval on design and direction
6. Internal pages built out and content added
7. Complete content and technical testing of website functionality and display
8. Seek approval for final design and agree on live date
9. Final testing and touchups then publish site
10. Complete rigourous QA testing and make sure site 100% working
11. Hand over and monitoring set up.

Choosing a web design agency that lacks process comes with dangers of missing deliverable dates. Working over budget and under delivering messes up the system. We follow a strict process for scoping and discovery right through to the final delivery of the website to the client and then the go live date.

Pick a web agency with processes that you can see. If unsure ask questions, check out case studies, past work and reviews. Dont get burnt by choosing solely on lowest price.

Free Lunch & Learn Event Perth Western Australia

Looking For Quick Wins For Your Business.

Book Tickets To The Lunch & Learn Here!

Be Media would like to invite you to our Lunch and Learn On Wednesday the 21st of March 2018.

We will be covering all the latest in the Digital World and how your Digital Presence can shape the future of your business.

Covering the following

- Website Audit, Digital Marketing Benefits & lots more 

Limited spots available only 10 Company Tickets available and 1 person per a business may attend the event.

Refreshments and light lunch to be provided.

We ask that you bring a personal laptop along to the event as there will be some demonstrations carried out on your current website.

Date 21/03/18

Time: 11:30am - 1pm

Location: 1122 Hay St, West Perth

If you or your team have any questions please don't hesitate to email me at chris@bemedia.com.au

We look forward to seeing you all at the Lunch and Learn.

https://www.bemedia.com.au

Be Media HQ https://goo.gl/maps/5ayAn1nZx5H2

Growth Hacks �� Episode 2 Be Media TV Digital Marketing Australia - Quick...

Episode 2 Growth Hacks series Actionable tips Be Media TV

Looking for some actionable tips that you can takeaway from this growth hacks episode listen in to Mick Teasdale as he covers some simple to implement tips that can help increase your online growth and turn customers into clients.

Like

Comment & Subscribe

Stay tuned for episode 3 coming shortly.

Be Media

Visit our Sydney Agency

Digital Marketing Agency Sydney

�� SEO Tools For 2018 (45+ �� Contributions)

Top SEO tips mention number #30 with Chase Reiner.

My contribution included the use of WordPress plugin "the SEO framework"

I find this plugin more versatile than Yoast and has the ability to edit canonicals, redirects, social shares and more. In the video Chase doesn't know much about this plugin and doesn't cover in detail what it is and can do.

If you want an insider perspective, reach out. I have this plugin actively working on over 400 websites. Happy days.

#wordpress
#plugins
#opensource

Growth Hacks Episode 1 Be Media TV Digital Marketing Growth Agency Exp...

Growth Hacks Digital Marketing Agency Be Media Episode 1



CEO & Growth hacker Jordan Fogarty has launched the new TV Series Be Media TV focusing on helping businesses with growth hacks and online marketing tips for businesses.



These short snappy and effective tips or hacks are very useful for the running of any online business. The first episode is just a snippet of an introduction into what is in store for viewers and subscribers in the coming weeks.



Be Media are a national growth agency in Australia operating out of both the East and West coast of the country. Most notable mentions are the rapid growth of teh agency from starting in 2013 as an SEO focused agency to now boasting a team of over 38 staff and annual turnover of more than $6,000,000.



This agency knows how to scale taking a look at their own ride to success one can see just how this vibrant agency gets the job done.



To learn more about Be Media you can visit them here at Perth SEO agency

Growth Hacks Episode 1 Be Media TV Digital Marketing Growth Agency Exp...

Digital Marketing Hacks on Be Media TV with your guide to growth Jordan Fogarty 

Live in Sydney under the iconic Sydney Harbour Bridge, the latest Be Media TV series provides free trending news, hacks and how to guides that will help you increase online growth for your business.



Interested in how a growth agency can make an impact in your business? speak to one of our online specialists for more details and a crafted strategy consultation for your business.



Get Started here: Get Started

Capturing Leads with Facebook Advertising

Advertising on Facebook Generates Results Fast.

There is no better platform right now to advertise on than Facebook. I've been testing some new Ad creatives on the Facebook advertising platform that are getting some positive engagement. One of the things I look for in ad creative is something that breaks up the news feed, we all do it the endless Facebook news feed scroll. Losing hours glued to our phones looking for the next deal and funny video.

Have we thought about turning those browsing hours into research to see what our competitor are doing and how can we do it better? most would answer no. I advise clients to save or screenshot anything that makes them stop scrolling their news feed regardless of what it is an ad or a viral post.

Facebook ads get higher engagement over Google Adwords as the like comment and share functions provide more options for social sharing. Capitalising on the social snowball allows Facebook to lower the cost per engagement CPE whereas in Adwords the cost per click CPC will remain the same.

Laser Targeting on Facebook

The power of Facebook advertising is in the targeting of the users. The actual niched down targeting can be as specific as targeting someone that was in a location or has attended an event. Going to a birthday party on the weekend? Facebook allows advertisers to target you because you are going to a birthday party and will show you birthday party related adverts.

Start doing some Googling of luxury cars or cosmetic surgery and then go and check out your Facebook news feed, look at the results you see when you scroll down the news feed. Suprised that you are now seeing luxury cars and ads for cosmetic surgery. The same happens when you use Siri or Ok Google to voice search, the information is being shared for advertisers to build better advertising campaigns and in turn make companies better returns on investment.

This can be used to increase your conversions on your next Facebook ad campaign, this can be used to find the hungriest buyers. Taking the guess work out of your campaign marketers like Be Media digital specialists can understand the data presented to find better performing ad sets and optimise them for higher conversion. This is all so fascinating, a little overwhelming but completely setup for scaling sales campaigns.

Creating custom audiences

One of the more powerful demographic targeting features is creating custom audiences. Using the custom audience targeting you can use the same audience that visits and interacts with your competitor or an industry authority figure by taking the fan/business page and using that audience as your ad demographics targeting.

When you think about the endless possibilities that this allows for you can start to feel a little squeamish at what Facebook does with the data it collects.

Facebook advertising works extremely well with ecommerce products. Many successful FB ad campaigns have been from promoting ecommerce products in the news feed. We suggest reading our guide on how to start in ecommerce marketing found on the story labs pages of Be Media.

Looking at conquering your market with Facebook Ads? We get it done with high converting advertising campaigns. Get started today from $400 monthly management.

Be Media
www.bemedia.com.au
Level 1/1122 Hay street, West Perth WA 6005
(08)9226 4788

• 
  GET STARTED
• (08) 9226 4478

Cleaning Up Citations and Directory Listings Oh Joy

That Feeling When You Find Duplicate and Incorrect Citations and Listings Online

Im, not one to jump companies every 6 months I much prefer routine and stability. This, however, is not a case for many businesses, they move offices to expand or for pricing or a number of other factors some they can control and some they can not control.

Of the last two agencies I worked for the first one, once the dust had settled and I was able to look into the state of the Google my business account(s) and see what the status was I have had a massive task on my hands. The first agency I worked with was a very small agency that had several niche businesses pulling off from the central business brand, this was in itself a branding crisis let alone the agency had been hit with panda penalties and no one had any clue how to diagnose it or what a panda penalty even was :/ oh boy that's a warning sign right there.

This agencies maps listing was not registering anywhere on planet earth, the entire website collection of the main brand was sitting on an average of page 9 for the best search terms.a huge problem I encountered was that while all businesses associated with the main brand had the same address they were all incorrect and some were pointing to an old address from the previous agency owner. This was only one problem of a long list that we shall not dive to deeply into.

Now the tricky part of this was trying to edit citations, social profiles, and directory listings. No one seemed to be keeping accurate records or login information .he information that was recorded was 8/10 times incorrect or incomplete. I want to highlight that this was my first time working at a digital marketing agency and as a freelancer I maintained a strict process for record keeping and organisation. There is no room for error when you are playing with other people's businesses.

o say that this task was a nightmare before I even started the recovery process was an understatement. I gathered what i could and created a separate file storage system that could not be poisoned by the lack of quality control that I was working with. First I established a master list from the 60 or so spreadsheets that were almost all untitled, the master list contained every listing I could finf of the main business, the details are shown for each listing and I highlighted all the errors on the spreadsheet in orange.

Organisation of Marketing Materials

I then marked off as many logins and passwords that I could uncover and added them into the master list for later use. This is a massive blackhole for time and productivity that could have been avoided with structure and a solid process. Once I had exhausted all resources for completing as much as I could on the master spreadsheet I began cleaning up details that were incorrect. Again this is a time-consuming process and if you want something done right you need to do it yourself.

Once I had completed the listing cleanup I then took to contacting as many of the directories and social platforms as I could if the forgot password recovery process did not work, to try and gain control of the branded property. Despite usually having a hard time doing this I had some positive responses. I would say that the responses were out of sympathy and not because my support request was superior.

After I had completed a deep dive into link analysis and disavowed some shady links from 2007 to 2012 apparently the "golden days of seo" im told I was able to recover some traction in the SERPs. Adding new content to the service pages and no indexing a lot of useless pages (privacy, TOS, logins and others) the rankings picked up dramatically I was surprised just how well the site moved from page 9 to page 5. This I would contribute to the age of the domain being registered in 2003.

After completing as much OnPage adjustments as I could do alone, removing low-quality links and doing everything humanly possible to recover the brand listings and citations I was impressed at taking the domain from the depths of space back into the Earths orbit. The negative of all this is just as I was starting to see positive movement I decided that the agency was not the best place I could be representing and had tendered my resignation.

This was a double blow as at the exact same time that I had resigned the PPC specialist had also handed in his notice. Despite the owner throwing money at the both of us to stay the decision was final for me and it turns out the same for the PPC specialist. Im still monitoring the domain now and appalled to see the hard work dwindle away :( and the site has now declined in rankings and looks set to drift back out into the outer depths of the Milky way.

My conclusions from this are that I will reinforce my processes for organising from the start, I would not wish that clean up on any one that had followed in my shoes and took the role after me. Out of sheer professional courtesy I would want to have a neatly organised file with everything documented for teh next person to take over as if I had not skipped a beat.

I am really enjoying my new home at Be Media, I work with a very talented bunch of marketing professionals and could not of asked for a better bunch of people. Keep those citations clean.

How To Launch an Internal Content Schedule

How To Launch an Internal Content Schedule

One of the most challenging things you can do for a company internally is allocating blog posts to be written and created regularly. We rolled out a new schedule that involved everyone in the team writing an article within the year. The look on peoples faces showed us that this made people uncomfortable and caused some anxiety among the team.

We rolled this out to provide more sense of ownership of the company website blog, this was not the desired effect that we had planned. Now looking back it would have been quite a shock to know that now you are responsible for making blog content that everyone on the internet can read.

So what did we do about it? we changed the mandatory request to be voluntary and offered to assist those that wanted to contribute but didn't feel confident. This is still a work in progress but the effect has been much better received. Providing a guide for the people that didn't have the confidence to create, edit and publish an article online proved to be a big positive for people in the team.

This raised the question why we thought it would be such a good idea in the first place. Not everyone is a natural, those that write blog posts and feature articles regularly have no problems writing scheduled content, but those that have never published an article before this would be daunting. Not everyone in the agency works on websites and not everyone has seen the backend of a website before.

While that may sound strange it really isn't we have a large team and the roles vary from admin reception to outbound call center to sales team. These positions have no requirement to be messing about in the backend of websites. We have several writers in the team that have all offered to assist anyone that wants to have some help creating and publishing their articles.

Content Marketing Strategy

We are in the midst of launching our agency website rebrand and to get the feel that we have in the agency office. The feeling now post launch are of mixed feelings some people love the website some people think it still needs work. I live on the agency website so for me it's a continual maintenance routine that gets better every time you finish for the day.

Currently, we have 8 articles in draft mode waiting for publishing dates to arrive, this is a great win for the website as people that are not the writers or content team are actively contributing and its great to see.

Digital Marketing Agency Be Media Australia

Digital Marketing Agency Helping Australian Business Owners

Be Media is leading the way for business growth small medium and large. We ook time out in July to film some office activities and we had the pleasure of hearing from our energetic CEO Jordan Fogarty on why businesses need digital strategy more than ever and how Be Media is different from other agencies.

Growth hacking describes about 10% of what Be Media actually does for businesses.

Lead Generation

Helping business owners attract and convert leads into sales. Taking what business owners tell us and making their online marketing campaigns resonate with prospective customers. We are able to bridge the gap between problem and solution allowing for leads to convert into sales.

Digital Growth

Taking a business from 5 to 10 might sound like a small feat but if you turn that 5% into 10% revenue increase that's double the amount of money coming into the business. We could potentially scale a business to twice the size with an increase like this. Now lets up the scales and say an ecommerce store was making 60% conversions from website visitors, if we were to optimise for conversion that could increase conversion up to 80% of website traffic converting into a sale.



Huge potential for growth from working with a digital marketing agency that knows how to drive traffic and increase conversions. The scalability is unlimited, When businesses can put budget towards online growth they usually see a return on investment. Saying that there are some businesses that digital marketing is not the right sales avenue for, and there are some that due to the nature of the industry just wont find the right traffic due to heavy regulation of their industry.

Online Marketing

Taking a business online with their marketing can be exciting, the growth will be significant if having not previously marketed online before. There are so many opportunities available to promote businesses online.

Digital Marketing is not easy! Neither is being Australia's leading agency. We do special work - Visit Us @ https://goo.gl/WfL1RW



Taking your business online can be scary but rewarding at the same time. We are living proof of online growth, having doubled our business each year over the last two years.



How we go about getting results:

It all starts at the discovery session, where we talk strategy with clients.  We do this by asking questions about the business and where they see themselves fitting in their market.



Then we brief out the work to the digital specialist team to start creating the campaigns. Tasks are laid out alongside timelines and targets set. The work begins and start digital marketing the campaign.



We offer a multitude of marketing services and each campaign is unique using a variation of digital services.



We are Be Media and we live by these rules:



Be Real ♥

Be Wow ♥

Be Courageous ♥

Be Innovative ♥

Be Excellent ♥



We have offices in Perth and Sydney





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✘ We Tweet - https://goo.gl/fcPkbs

✘ We Selfie - https://goo.gl/2WuNBe

✘ We +1 - https://goo.gl/w29MR6

✘ We Post Things - https://goo.gl/Ko4tUe

✘ We Pin - https://goo.gl/b5sBGA

✘ We Do Corporate - https://goo.gl/7jXQyy



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Yelp Verified - https://goo.gl/qrFQl5



We love digital and help you see the importance of marketing your business online.



Visit Us @ https://goo.gl/WfL1RW



Be Media

 1/1122 Hay Street

West Perth WA 6005